So you want to start a newsletter? 👀

Tim He quickly built Cherrytree to over 2,000 organic subscribers

Most founders want to start a newsletter... but then they overthink it, stall out, and never send a single email.

If that's you, Tim He is about to make it way less scary (and a lot more exciting).

Tim’s the Founder & CEO of Cherry Tree, and dumbfound coffee—and he built a newsletter from zero to over 2,000 subscribers, bringing in $500–800 a month in passive ad revenue right now (and he's just getting started).

In this session, Tim’s breaking down the story of how he launched, what’s working today, what totally flopped, and where he's taking it next. You’ll also get a behind-the-scenes look at Beehiiv (the newsletter software he uses) and how to think about building a newsletter that actually grows instead of just sitting in your drafts folder.

We’ll cover:

  • How to start a newsletter when you have no audience

  • How to land your first subscribers (without being cringey)

  • How to monetize it without feeling gross

  • How to think about growth over the long haul

Everyone can benefit from starting a newsletter. In this attention economy, writers get disproportionate visibility and opportunities.

If you’ve been sitting on a newsletter idea but didn’t know where to start, or if you want a second revenue stream that doesn’t rely on client work, this one’s for you. Tomorrow at 12 pm EST.